CASE STUDIES

01

AARRR-RARRA — The Funnel Blind Spot

A synthetic 12-month, 9-channel cohort dataset run through the AARRR-RARRA engine surfaces a real gap in its own Health Score: a channel that has never run a referral program and a channel whose referral program is actively failing land on the exact same score, every month, because the tool has no way to tell 'not tried' from 'tried and broken.'

02

CLV-NPS — The VIP Paradox

A synthetic 102-customer dataset run through the CLV-NPS engine surfaces a real limitation in acquisition-cost-based risk scoring: 21 customers holding over half of total lifetime value can never be flagged at-risk, because the flag's own math is undefined for anyone acquired for free.

03

RACE — Finding the Two Channels That Were Quietly Losing Money

A synthetic 12-month, 9-channel campaign dataset run through the RACE funnel engine surfaces which channels are burning budget without converting — and which overlooked channels are returning the highest yield per dollar.

04

RFM — The 'Loyal' Customers Who Had Actually Vanished

A synthetic 104-customer dataset run through the RFM engine surfaces a real limitation in composite-score segmentation: twelve high-value customers labeled Loyal, holding more than a third of total revenue, silent for 9 to 15 months, and never flagged as at-risk.